According to Dr. PawanAgrawal, Customer Satisfaction must be prime motto of every business. Every business activity should be customer-centric. Complete customer satisfaction must be a moral responsibility of every person in organization. Dr. PawanAgrawal motivates audiences to achieve this accomplishment by citing various examples. He underlines importance of customer satisfaction with such an impressive presentation that creates long lasting effect on audience. He also recounts how dabbawala have earned his name and fame by adhering his organization’s principle “Customer is God.”